High Stakes: Hotel/Resort Experts Confront Challenges Of BC’s Largest Industry

Western Canadian Hotel And Resort Investment Conference Examines $6.4 Billion Tourism Industry

August 21, 2012/ dHz Media/ - The stakes have never been higher as Hotel and Resort experts prepare to meet October 3 &4 for the 2012 Western Canadian Hotel and Resort Investment Conference. Top authorities in an industry worth $6.4 billion to B.C.’s GDP* will examine challenging economic conditions, buyer preferences, and marketing innovations.

Conference Keynote speaker, Jason Clemens, a leading public policy advisor with the Fraser Institute, will provide insight on the “boom – bust” patterns of the commodity-driven market of the western provinces and how this may affect recreational property and tourism. Clemens will explain how the tax, spending, and trade policies of western governments are key future economic indicators.

The Western Canadian Hotel and Resort Investment Conference attracts national speakers, financial analysts, and experts in demographics, social media and resort marketing. Designed for hospitality executives and those involved in resort real estate, the Conference is a candid forum for new strategies to deal with global economic uncertainties and its effect on Western-based tourism and real estate.

Sessions at the Conference include:
• Western Canadian Real Estate Market - a revealing look at the Western Canadian real estate market, the hottest market in Canada.
Led by John O’Bryan, vice chairman of CBRE Ltd.
• Western Canadian Hotel Market – 2011 sales hit $1.2 billion. Who were the buyers and what was their motivation?
Led by Mark Sparrow, director of hotels, western Canada, CBRE Hotels.
• Resort and Hotel Financing - Who are the major players and what are their significant investment criteria in this “post 2009” environment?
Led by Gary Morrison, managing director, Capital Decisions Inc.

Attendees who register before Friday August 24 can save $200. For more information visit www.hotel-resortinvest.ca
Industry Statistics and Facts:

*BC Tourism Industry: http://www.go2hr.ca/AboutUs/MediaRoom/FactsAboutTourism/tabid/696/Default.aspx
Canadian Tourism Industry: http://cthrc.ca/en/research_publications/fast_facts
Royal LePage Recreation Property Report 2012: http://docs.rlpnetwork.com/RLPRecReport/2012RecreationalPropertyReport.pdf
Remax Recreational Property Report 2012:
http://www.remax-western.ca/news/2012-remax-recreational-property-report

The Western Canadian Hotel and Resort Investment Conference is produced by Big Picture Conferences Inc. (BPC) and is in its sixth year. BPC produces annual conferences for the Canadian hospitality industry including; Hotel Association of Canada's Annual Conference, Canadian Tourism Marketing Summit, Canadian Hotel Investment Conference and the Canadian Restaurant Investment Summit.

Media Contact:
Scott Henderson, dHz Media
403.921.2001 –
scott.henderson@dhzmedia.ca